Divided into four main themes, covering places to see/things to do, shopping, food and bars/clubs, the guides focus on secret and intriguing places that you won't find in any regular Melbourne travel guide. The concept also extends to some of Melbourne's better known attractions, but these places are approached from a new angle. The books are intended for an audience of 18- to 35-year-old locals, interstate travellers and overseas visitors, who want to discover Melbourne's many 'faces'.